© 2023 OOSGA
WTP
Brand Guideline
Primarily the brand Wow! Taiwan Project is inherited from the client corp. Our team only get to explore some options with color combination and fonts combination.
Main Font Used - Merriweather
H1 Title
H2 Title
H3 Title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
H1 Title
H2 Title
H3 Title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Supporting Font - Merriweather Sans
H1 Title
H2 Title
H3 Title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
H1 Title
H2 Title
H3 Title
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
How to determine when to use what
Sans font type is used when readability is concerned. For text, paragraph, or document, we primarily use Merriweather Sans so that it’s easier on the readers’ eyes.
For showcasing personality, branding, and H1, H2, H3 Title, we leverage Merriweather Fonts.
With one exception that is, in some scenarios we leverage Merriweather Sans when the title is positioned in the center and it primary function is to support better understanding.
Color
PRIMARY
#000000
Used in most title and background
ACCENT
#FDEE00
Used to delight the brand and showcase personality
PRIMARY
#FFFFFF
Used in most title and background
TEXT
#222222
Used in all paragraph
Email Signature
